Since its establishment in 2010, Zerodha has emerged as one of India's most successful stock brokerage firms. Zerodha provides free equity investing and charges a fee of ₹20 per trade or 0.03% of the transaction value (whichever is lower) for intraday and F&O trades. As of October 2023, Zerodha has acquired over 12.45 million clients solely through word of mouth. Remarkably, Zerodha has refrained from any form of advertising, including online advertising, which is customary in the industry. The resilience of Zerodha's revenue model is a testament to our adept risk management and leveraging of technology.

Zerodha adheres to a uniform risk management policy for all its clients without granting special privileges to anyone. Consequently, Zerodha's risk management system remains streamlined, with an exceptionally low likelihood of encountering issues compared to industry norms, where high net worth clients often receive preferential risk treatment. The scale of Zerodha's technological infrastructure is unparalleled among Indian brokerage firms. During periods of heightened market activity, Zerodha broadcasts over 16 million price ticks per second to logged-in clients. In the previous fiscal year, Zerodha processed close to two billion completed orders across segments.