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What is 'ZPIN' that is required when I call Zerodha Support and why do I need it?

Your Zerodha PIN (ZPIN) is your personal identification for placing orders through our Call & Trade desk and for raising support queries. 

ZPIN authenticates your identity and provides your account information to our support representative, which allows us to provide faster support.

You can now reset your ZPIN through Console under Profile (You can login to Console using your Kite Login ID and password).

You will receive the ZPIN on your registered Email ID and Phone Number.

You are required to enter the last 4 digits of your Client Id followed by your ZPIN in the IVR to connect to a Support Agent.

For example - If your Client ID is DD1234 and ZPIN is 0007, you need to enter 12340007 in the IVR.